June 13th, 2006

The New Yorker: The Talk of the Town — the re-birth of Bazooka Joe

“We had passed from being quaint, cozy humor to being your grandpa’s joke,” Cherrie, a forty-three-year-old Canadian with a penchant for bright-colored shirts, said recently in the Topps boardroom, on Whitehall Street. A big part of the problem was Joe. “He was a little dweeb,” Cherrie said.

UPDATE 06.15.06: Dan Goodsell gives us the goods on the good Bazooka Joe.

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