April 26th, 2004


Also, from the optically dissonant folks at noneinc, we’ve got the RIAA bootlegs.

Some History:

Sometime shortly after the birth of napster (1999?), someone realized that people could be fooled into downloading something they we’re expecting. P2p spoofing was born, and shortly there after it was realized that this form of sharing could be exploited to test market new music systems.

The Music Industry has been attempting to figure out ways to make more profits. Two marketing plans say, A. making music simpler and easier to produce will increase profits and another side B. says expand the appreciation of the general public to accept more variety which would give the industry a wider range of sounds to exploit to increase revenue streams.

The RIAA decided to spoof test marketing plan A. first. The idea was to boil down new music to it’s essential essense. Pop Music has been following this format for years. Slowly over the last 50 years or so, the average top 40 pop tune has shrunk from 5+ minutes to the current standard 3min. 23sec. The RIAA’s first spoofing exploration was to boil down currently popular pop tunes to a bare essense of 20-30 seconds and repeat that portion of the song over and over until it was the same length as the original song. These we’re then spoofed out into napster and other p2p waters and the audience hasn’t seemed to noticed, for these files are still being traded today.


It seems that this method of top 40 pop shrinking seems to be very successful and is currently employed in the ever popular cell phone ring market which generates 2-3 billions dollars a year. The teenie bopper market will pay 2-3 dollars per 20-30 second ring tone. iTunes might be a bargan at 1 dollar, but who wants to listen to the whole song, that’s so 20th century.

With the RIAAEM success the RIAA, my favorite band, moved onto conquer the second marketing plan, to expand the general public to a wider variety of output. In late 2001ish the RIAA learned of a patent filed by Overpeer. This patent gave Overpeer the ability to take any p2p downloaded mp3, apply a series of transformations and redistribute that mp3 back into the p2p waters. This was an unprecidented corporate creative endeavour, one done not out of profit driven greed but to educate the public of unimaginable extremes, new vantage points, different existance of being, which some people call noise. At first the general public was hesitant to talk about these mixes, many found them abrasive.

But a duo, Scary Sherman & Claire Channel, felt that this fair corporate creative reuse needed a wider audience. And thus was born the RIAA-Mix. They have even taken the initiative to release a cd of these global-corporate-music-giant gifts to the public.

After witnessing the public demand for bootlegs, as seen in the UK, where even MTV has a video program, and here in the US with the success of Grey Tuesday and the Danger Mouse Grey Album, it felt like a perfect fit to blend/meld the gifts the RIAA has bestowed on us the public. Thus was born the RIAABootleg. The merging of not only A+B musial components, but also dream marketing schemes. So Corporate Shill teamed up the superstars from each marketing scheme to create greatness, the RIAABootleg.

Please listen and hoard them for yourselves, this is knowledge we don’t want to share.

via the Rumori mailing-list at Detritus.net.

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