remix.art

July 23rd, 2003

Rearranging an Ad Jingle So That It Now Jangles

For the project, more than 30 audio artists captured speech and music samples from commercials, public service announcements, campaign ads and other promotional spots, then rearranged them into short sonic collages that often subvert the source material’s original message. On one track, snippets excised from ads for over-the-counter drugs were reassembled into a horrifying litany of side effects, concluding “one daily dose provides 24 hours of headache, diarrhea and abdominal pain.”

The album was organized by Every Man, the online alias of Jay Kennedy, a 30-year-old computer systems administrator in Lakewood, Ohio, and a host of a weekly experimental show on a community radio station. Rather than overtly parodying advertisements he found most irksome, Mr. Kennedy said he decided to use them as the raw ingredients for creations that would be “far more palatable than something that’s shoving an ad message down your throat.”

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