gum.art

December 14th, 2002

Wrigley’s has redesigned the labels:

I don’t like it. The old style
was iconic–not in the casual sense of an individual design striving to function as an icon
for the product, but iconic as in being emblematic and evocative of a time-period, a place (America), advertising, etc.

It was also white–and now it’s green. this is MAJOR.

I’m probably just being a curmudgeon.

so be it.

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